Aura Fragrances

Aura Fragrances is a fragrance brand featured in the Smells Plus collection, known for bold, long-lasting eau de parfum compositions that punch well above their price tier. The brand has built a quiet but devoted following thanks to its breadth of styles, its commitment to higher-concentration formulations, and signature releases like After 21 that have earned shelf space in fragrance lovers' rotations.

This page brings together a large selection of Aura Fragrances perfumes currently in stock at Smells Plus, organized into the brand's most recognizable lines: After 21 and After 21 Intense, the city-inspired Hikaya travel collection, the softer Hareer family, and the bolder Royal and Ameer releases. Whether you're shopping for a daily aura cologne, a statement evening scent, or your next gift, you'll find a starting point below. Use the variant guides further down to navigate the collection at your own pace.

Aura Fragrances: Frequently Asked Questions

What are Aura Fragrances known for?

Aura Fragrances is known for bold, long-lasting eau de parfum formulations and a deep catalog that covers everything from out-forward colognes and statement evening scents to lighter florals and sweeter gourmands. Wearers especially appreciate the strong projection many of the fragrances deliver, the slow-evolving dry-downs that come with higher-concentration compositions, and the variety across the broader lineup. Browse the full collection above to see the range for yourself.

What does Aura Fragrances After 21 smell like?

After 21 is positioned as a bold, masculine eau de parfum and serves as the brand's flagship. It carries a confident character that wears strongly in the opening hours and settles into a warm, longer-lasting base. After 21 Intense follows the same direction with greater projection and depth. For the most accurate breakdown of the exact note pyramid, check the product packaging or the After 21 product page once you've selected a bottle. Browse the full After 21 lineup above to compare.

Are Aura Fragrances long lasting?

Many Aura Fragrances are known for strong projection and longevity, with most wearers reporting 6-10 hours of wear on skin. The brand uses an eau de parfum concentration on most of its lineup, which keeps oil content high and longevity competitive with much pricier designer releases. Heavier compositions like the Royal and Ameer lines often push longer than that range in cooler weather. For more on this style of perfumery, check the Smells Plus guide on why Middle Eastern perfumes last longer.

What is the Aura Fragrances Hikaya collection?

Hikaya is a travel-inspired sub-collection where each release takes its name and mood from a city. Hikaya Dubai, Hikaya Rome, and Hikaya Toronto each tell their own scent story, which means you can build a small wardrobe just from this line. It's a popular gift pick because the packaging and concept make for a more thoughtful presentation than a single bottle. Compare the Hikaya releases in the grid above.

Is Aura Fragrances the same as Aura Fragrance (the retailer)?

No, they are completely separate companies. Aura Fragrances is the fragrance brand whose lineup you're browsing on this page. AuraFragrance.com (singular, no 's') is a US-based discount perfume retailer that sells various designer brands and has no connection to this product line. If you've come here looking for the retailer, you're on the wrong page; if you're here for the eau de parfum brand, you're in the right place. Browse the full Aura Fragrances catalog above.

What are the best Aura Fragrances for men?

The strongest picks for men are After 21 and After 21 Intense for daily cologne wear, and Royal Black or Ameer Black Edition for evening and formal occasions. Many wearers also rotate in warmer or more distinctive options from the broader catalog depending on what's currently in stock. Sillage and projection on these are bold without crossing into overwhelming. If you're shopping for a gift, the Hikaya travel collection makes a thoughtful alternative thanks to its distinctive concept. Compare all the men's options in the grid above.