Aura Fragrances
Aura Fragrances is a fragrance brand featured in the Smells Plus collection, known for bold, long-lasting eau de parfum compositions that punch well above their price tier. The brand has built a quiet but devoted following thanks to its breadth of styles, its commitment to higher-concentration formulations, and signature releases like After 21 that have earned shelf space in fragrance lovers' rotations.
This page brings together a large selection of Aura Fragrances perfumes currently in stock at Smells Plus, organized into the brand's most recognizable lines: After 21 and After 21 Intense, the city-inspired Hikaya travel collection, the softer Hareer family, and the bolder Royal and Ameer releases. Whether you're shopping for a daily aura cologne, a statement evening scent, or your next gift, you'll find a starting point below. Use the variant guides further down to navigate the collection at your own pace.
About the Aura Fragrances Brand
The aura perfume catalog covers everything from oud-forward statement scents to lighter florals and sweeter gourmands, giving shoppers a wide range of styles to explore in one place. The brand's strength is variety, and the lineup is consistent enough that fans tend to add a second or third bottle once they find a profile they like. For more options in the same broader category, browse our Middle Eastern perfumes collection.
Most aura fragrance bottles in the lineup are produced as eau de parfum, which means a higher-concentration formulation than a typical Western cologne or eau de toilette. That translates to stronger projection in the first hours and a longer dry-down on the skin. Combined with the variety in the catalog, that consistency is part of what's earned the brand its reputation. If you enjoy deeper, woodier compositions, our oud perfumes collection is worth a look.
Shop by Collection
With a large Aura Fragrances catalog in stock, the easiest way to navigate is by sub-collection. Each line below pulls together products with a shared mood and style, so you can shortcut the discovery process based on what you already know you like.
|
Sub-Collection |
Style |
Best For |
|---|---|---|
|
After 21 |
Bold, masculine, signature wear |
Everyday cologne for men, evenings. |
|
Hikaya |
Travel-inspired, varied moods |
Trying new scents, gifting, mood-based wardrobes. |
|
Hareer |
Soft, refined, delicate |
Daytime wear, lighter occasions. |
|
Royal & Ameer |
Bold statement scents |
Formal events, late nights, confident wear. |
After 21: The Signature Line
After 21 is one of the most recognizable releases in the catalog. The original aura fragrances after 21 wears as a bold, masculine eau de parfum with a confident character that's earned a steady following in fragrance communities. After 21 Intense raises the projection and depth a notch for wearers who want more presence from the same DNA.
Reach for After 21 when you want a daily cologne that feels grown-up without leaning conservative. It pairs especially well with cooler evenings and dressier occasions. If you prefer to shop by audience rather than line, our cologne for men category is a useful alternative entry point.
Hikaya: The Travel Collection
The aura fragrances hikaya line uses cities as its inspiration, with releases like Hikaya Dubai, Hikaya Rome, and Hikaya Toronto each taking a different fragrance direction. That means you can build a small wardrobe just from this sub-collection, depending on which cities are currently stocked. The packaging makes it a strong gift pick too.
If you're trying Aura Fragrances for the first time and you're not sure where to start, Hikaya is a great way to sample the brand's range. Each city tells its own scent story, so you can find the one that matches your taste before exploring deeper.
Hareer: Soft and Refined
The aura fragrances hareer line sits at the softer, more delicate end of the catalog. The original Hareer plays gentler than the brand's signature releases, and Hareer Pink dials up a sweeter, more feminine feel. Both work well as daytime wear and for occasions where a louder fragrance would feel like overkill.
Hareer is the line to consider when you want something elegant that doesn't overwhelm. It's also a strong option for office wear, where projection and discretion need to balance.
Royal and Ameer: Bold Statement Scents
Royal Black, Royal White, and Ameer Black Edition form the power trio of the lineup. Royal Black runs darker and more nocturnal, Royal White plays brighter and cleaner, and Ameer Black Edition delivers a richer, denser composition for serious projection. Together they cover the most formal end of the brand's catalog.
These three are the bottles to grab when you want to feel a fragrance announce itself. Save them for evenings, formal events, and any moment that calls for an aura cologne for men with weight behind it. For more bold picks across brands, see our roundup of the best Middle Eastern perfumes for men.
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Aura Fragrances HIKAYA NEW YORK 100ml Perfume
Regular price $19.99 USDRegular priceSale price $19.99 USDSold out -
Aura Fragrances ROYAL BLACK 100ml Perfume
Regular price $19.99 USDRegular priceSale price $19.99 USD -
Aura Fragrances HIKAYA DUBAI 100ml Perfume
Regular price $19.99 USDRegular priceSale price $19.99 USD -
AURA FRAGRANCES HAREER PINK 100ml PERFUME
Regular price $19.99 USDRegular priceSale price $19.99 USD -
AURA FRAGRANCES HAREER ROSE PERFUME 100ml
Regular price $19.99 USDRegular priceSale price $19.99 USD -
Aura Fragrances HIKAYA ROME 100ml Perfume
Regular price $19.99 USDRegular priceSale price $19.99 USD -
Aura Fragrances HIKAYA LONDON 100ml Perfume
Regular price $19.99 USDRegular priceSale price $19.99 USD -
Aura Fragrances ROYAL WHITE 100ml Perfume
Regular price $19.99 USDRegular priceSale price $19.99 USD -
Aura Fragrances HIKAYA TORONTO 100ml Perfume
Regular price $19.99 USDRegular priceSale price $19.99 USD -
AURA FRAGRANCES WOW PERFUME 100ml
Regular price $19.99 USDRegular priceSale price $19.99 USD -
AURA FRAGRANCES WHY ME 100ml PERFUME
Regular price $19.99 USDRegular priceSale price $19.99 USD -
AURA FRAGRANCES HAREER PERFUME 100ml
Regular price $19.99 USDRegular priceSale price $19.99 USD -
AURA FRAGRANCES HAREER DREAM PERFUME 100ml
Regular price $19.99 USDRegular priceSale price $19.99 USD -
AURA FRAGRANCES CAFE POWER 100ml PERFUME
Regular price $19.99 USDRegular priceSale price $19.99 USD -
AURA FRAGRANCES AMEER BLUE EDITION 100ml PERFUME
Regular price $24.99 USDRegular priceSale price $24.99 USDSold out -
AURA FRAGRANCES AMEER BLACK EDITION 100ml PERFUME
Regular price $24.99 USDRegular priceSale price $24.99 USD -
After 21 Intense Pour Homme Eau De Parfum By Aura Fragrances 100ml
Regular price $27.00 USDRegular priceSale price $27.00 USD -
AURA FRAGRANCES AFTER 21 100ml PERFUME
Regular price $19.99 USDRegular priceSale price $19.99 USD